An accom­plished enter­tain­ment exec­u­tive, attor­ney, author, con­fer­ence orga­nizer and tele­vi­sion & film pro­ducer, Max is one of the most sought after per­sons in the enter­tain­ment indus­try. Max was for­merly the Pres­i­dent of Global Oper­a­tions at Dale Earn­hardt Inc., where he made his­tory as the highest-ranking African Amer­i­can exec­u­tive in NASCAR. As one of the most influ­en­tial exec­u­tives in the enter­tain­ment and sports indus­tries, he over­saw the entire orga­ni­za­tion includ­ing com­pe­ti­tion, mar­ket­ing, sales, spon­sor­ship and dis­tri­b­u­tion for all DEI’s prop­er­ties includ­ing motor­sports teams, licens­ing, pro­mo­tion, busi­ness devel­op­ment, and the Dale Earn­hardt Foundation.

With over fif­teen years of bro­ker­ing deals and project man­age­ment, he is known for his sharp and savvy busi­ness exper­tise. The for­mer Sony BMG/Zomba Label Group exec­u­tive held dual posi­tions as Senior Vice Pres­i­dent of Zomba Label and Pres­i­dent of Zomba Gospel. Dur­ing his tenure at Sony BMG, Max helped the com­pany score more #1 hits and gold and plat­inum records than ever before. He served on the exec­u­tive team that pro­duced top gospel pop artists such as Brit­ney Spears, Justin Tim­ber­lake, Usher, Kirk Franklin, Don­nie McClurkin, Mar­vin Sapp, John P. Kee, Vikki Winans, Kelly Price and more.